|No. Of Credits
Semester and Year offered: Semester I, 2021-22
Course Code: HRM2AM103for MAHM&HRM2CP103for MCPHM
Course Coordinator: Dr. Shalini Awasthi
Email of Course Coordinator: sawasthi[at]aud[dot]ac[dot]in
Aim: The course is an introduction and familiarization into the concept of the tourism phenomena and tourism system. Once understood, the tourism resources are capitalized, with marketing strategies, and created into heritage tourism products.
Course Outcome: Upon completion of the course, the student will be able to:
Brief Description of the Modules:
Module I: A general introduction into Tourism Phenomenon and Tourism System
Tourism is universally recognized as the single most important source of revenue generation globally. This module will introduce the students to the concepts of travel, tourism and leisure, and their historical development over the centuries till the present times, along with the forms of tourism.
Module II:Emerging trends in tourism and New thrust areas
The adverse impacts of mass tourism generated a growing concern for alternative and sustainable forms tourism, variously termed ‘soft tourism’, ‘responsible tourism’. This module looks into the theoretical debate into the emerging trends in tourism.
Module III: Communication, Management and Motivation for Tourism.
The business of tourism is built on communicating the message. This message has to be coordinated with the understanding of the motivation of what drives a potential tourist to make the choice, based on his individual psychoanalytical perceptions, which is introduced in this module, along with some basic principles of management applicable to tourism.
Module IV: Business Tourism Industry
Tourism is undoubtedly the biggest revenue generating industry world over. The module here seeks to look into the similarities of the leisure tourism industry and the business tourism industry, and, to highlight what distinguishes the business tourism industry from the leisure tourism industry.
Module V: Tourism Marketing
The success of any tourism story is contingent on an equally if not a more successful marketing strategy. The module here introduces the principles of marketing in the tourism industry, along with market segmentation. And, attempts to deliberate upon what is heritage tourism marketing.
Details with Weightage for Evaluation: